The Endeavour

Silhouette of a person on a rocky outcrop against a sunset sky.

Every single one of us has a brave adventure burning deep down inside. A lucky few of us might just make it happen. The Endeavour was created for these dreams. Pioneering initiative from Ancient + Brave, designed to unlock the brave adventures that are stuck just out of reach.

Following an overwhelming response, our judging is now complete.

We are proud to introduce The Endeavour Participants for 2026. A group of women bravely committing to something meaningful, challenging and deeply personal. Ready to prove what they're capable of.

The Journey

  • Two women smiling, standing close together by the seaside. One woman hugs the other from behind. The ocean and blue sky are visible in the background.

    Applications submitted

    Hundreds of women put forward their brave endeavours — spanning land, ice, desert and sea, with journeys by boat, horse, skates, skis and bike.

  • Two hikers with large backpacks and trekking poles stand on a grassy hill, holding hands up in celebration, with mountains in the background under a partly cloudy sky.

    Shortlisting

    Every application was carefully reviewed by the Ancient + Brave team, with time taken to understand the meaning and motivation behind each endeavour.

  • Three adults sit at a table covered with cards and papers. One woman holds up a paper while the other woman and a bearded man listen, all appearing engaged in discussion. A leafy plant stands in the background.

    Judging

    Our incredible judging panel selected The Endeavour Participants for 2026 for their personal significance and their power to inspire.

The Endeavour Class of 2026

A person smiling outdoors in a snowy landscape, wearing sunglasses, a gray and yellow parka with the hood up, a blue cap, and layered winter clothing under a bright blue sky.

Genevieve Brown

A 40 day ski journey across Greenland in preparation for a historic first - becoming the first Black woman to solo ski to the South Pole.



“

To me, crossing Greenland isn’t just about qualifying to do a solo expedition to the South Pole. It’s about overcoming obstacles and illness and proving that we can achieve the unthinkable, if we would only dare, try and not be scared to fail.

A woman with long dark hair and a white top smiles while looking slightly to the side. She is wearing a small hoop earring and a thin necklace. The background is blurred.

Miriam Walker-Khan & Brown Girl Sport

Bringing together women from the South Asian community to train — many for the first time — and take on a UK mountain. Creating space, representation and strength through collective challenge.



“

We are so excited to be taking part in The Endeavour. It’s a dream to have the opportunity to do something which we hope will raise awareness and have a lasting impact for our community.

Two women smiling happily, standing close together outdoors with greenery and red ribbon decorations in the background.

Jennifer Retallick & Rachel Bednarski

Roller skating 370km from Slovakia to Germany, culminating at the Berlin In-Line Skating Marathon. An endurance challenge built on friendship, grit and shared momentum.



“

To us, The Endeavour means going all in on the adventure of life, taking on challenges to show ourselves and our kids what’s possible when you dream big and embrace the uncomfortable, and going back to the roots of our friendship to prove that anything is possible with your best friend laughing along with you!

Two women smiling happily, standing close together outdoors with greenery and red ribbon decorations in the background.

Jennifer Retallick & Rachel Bednarski

Roller skating 370km from Slovakia to Germany, culminating at the Berlin In-Line Skating Marathon. An endurance challenge built on friendship, grit and shared momentum.



“

To us, The Endeavour means going all in on the adventure of life, taking on challenges to show ourselves and our kids what’s possible when you dream big and embrace the uncomfortable, and going back to the roots of our friendship to prove that anything is possible with your best friend laughing along with you!

A woman in a green jacket and beanie stands on a pebbled beach, smiling at the camera, with the sea and a cloudy sky in the background.

Hayley Browning

Paddle boarding the 3750km length of the Mississippi River, from source to sea. A personal journey to reclaim bravery, resilience and self-belief.



“

The Endeavour feels like a once in a lifetime opportunity, and I’m utterly grateful. It gives me space to reflect on my past, opportunity to celebrate my present, and most importantly create a story that I hope inspires others to choose their own brave.

Five women in swimsuits stand smiling in a rocky river, making OK hand gestures. They appear happy and are partly submerged in the water, with greenery and rocks visible around them.

The Bluetit 6 Channel Relay Team

The women who inspired The Endeavour, and who now join it. We follow their journey to a cross-Channel relay swim in 2027.



“

The Endeavour means everything to us. We have always believed in ourselves but having the support in place from Ancient + Brave shows us that others not only believe in us, but that also have a chance to inspire other amazing women to chase their own dreams now.

Products to Nourish

What is The Endeavour?

The Endeavour is a pioneering bravery initiative from Ancient + Brave, created to unlock the brave adventures that prove to women what they are capable of.

Backed by a £100,000 fund, it supports a small cohort of participants to take on a personally meaningful endeavour, with funding of up to £20,000 per endeavour;  alongside expert guidance, nutritional support and a community behind them every step of the way.

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