Our Brave Standard Testing Process

In a wellness world awash with trends and quick wins, how can you tell if supplements are safe or that they truly deliver what they claim? 

At Ancient + Brave, we’ve redefined what testing should mean. Every formula is created and verified to meet our own ‘Brave Standard’, a rigorous scientific framework that goes far beyond basic regulatory requirements.

What is the Brave Standard?

While third-party labs validate the quality of our wellbeing supplements, our Brave Standard is the internal compass that we use to guarantee that every formula delivers the effectiveness you expect.

Developed so that you can always feel confident that your wellness rituals and supplements are as effective as they are pure, Brave Standards is built around four key principles that guide our product production processes from start to finish:

• Purposeful – solving a genuine need, not trend-led

• Proven – backed by credible science, not assumption-based

• Powerful – effective,  meaningful dosages

• Principled – authentic and respectful of people and planet

Why Does the Brave Standard Matter?

In the world of misinformation, marketing noise and minimal regulation, not everyone is transparent about where their ingredients come from. Nor do they put them to the test to ensure their products are efficacious.

Ancient + Brave is different. Our Brave Standard is just one way that we go above and beyond with every product, rigorously testing for purity, potency, and safety, redefining what gold-standard testing truly means.

“More than a supplement quality control checklist, the Brave Standard underpins how we honour our vision: to merge ancient wisdom with modern science in rituals that support long-term wellbeing, driven not by fads, but by bravery, evidence, and care.”, 

Dr Jenna Macciochi, Director of Science and Innovation at Ancient + Brave.

Our Brave Standards Defined 

Purposeful

Before a single ingredient is sourced, we ask the most important question: Does this solve a real need in our customers’ lives?

We don’t chase trends or create copycat launches. Every formula must align with our brand mission: to nourish human potential through evidence-based rituals that honour both people and planet.

Proven

We believe that supplement claims are only as strong as the science behind them. That’s why every Ancient+ Brave concept undergoes rigorous feasibility checks and regulatory review, ensuring that peer-reviewed scientific evidence supports every benefit we share.

Our products are independently clinically validated where possible, through university collaborations and our Inner Circle citizen-science studies, bridging the gap between the lab and real life.

We believe in the power of sharing information too, and we educate our community around what the data truly shows-never overstating, never oversimplifying.

Powerful

We choose potent ingredients, meaningful dosages, and intelligent formats that genuinely do something. No costly “fluff,” no decorative actives for the sake of a label claim.  Every inclusion must earn its place.

Every product is screened by ISO-accredited independent labs for heavy metals, microbial load and environmental contaminants, and stability-tested to ensure every nutrient remains active throughout its shelf life.

Principled

For us, innovation isn’t just about what’s inside the pouch. From ingredient sourcing to packaging and logistics, we review each stage through an ESG lens, ensuring the product honours people, planet, and long-term sustainability.

Summary

In a time where choice in the wellness industry can feel overwhelming, we’re here to offer clarity.

While regulations define the minimum, the Brave Standard defines our maximum. Our Brave Standard is how we turn integrity into action, combining rigorous safety testing, scientific validation and ethical practice to ensure every Ancient + Brave product is worthy of your daily ritual. 

Our commitment to testing is more than a promise; it’s an Ancient + Brave practice.