CLINICALLY PROVEN
Real results. Real people
We believe that true effectiveness comes from evidence you can measure and feel. That’s why we combine independently conducted clinical trials, real-world consumer studies, and our citizen science community to understand how our products perform in both the lab and everyday life.
Our groundbreaking
Clinical Trial
The study was designed to go beyond conventional beauty claims and rigorously investigate the full-body benefits of True & Wild Collagen supplementation, setting a new benchmark in collagen research.
RIGOROUS DESIGN
Double-blind, randomised, placebo-controlled clinical trial. Considered the "gold standard" of scientific research.
WHOLE-BODY FOCUS
Examined the whole-body benefits of collagen supplementation, highlighting it as a multi-functional wellness supplement.
COMPREHENSIVE EVALUATION
Objective instrumental skin measurements, expert visual grading, and clinically validated questionnaires to provide a comprehensive evaluation.
INDEPENDENT CONDUCT
Our study is third-party verified, ensuring no bias in the results or reporting of scientific research.
True Collagen
Significantly improved multiple markers of skin health as well as demonstrated changes in whole body health after 12 weeks of consistent daily supplementation.
Increase in skin hydration
Felt more energised throughout the day
Saw a reduction in fine lines & wrinkles
Wild Collagen
Significantly improved multiple markers of skin and whole-body health, delivering visible and measurable benefits in beauty, digestion, sleep, and recovery.
Increase in skin hydration
Saw a reduction in fine lines and wrinkles
Noticed less joint stiffness & discomfort
True Omegas+
Significantly improved multiple markers of skin and whole-body health, delivering visible and measurable benefits in beauty, digestion, sleep, and recovery.
Reported feeling better overall
Said they would recommend to a friend
Thought it very effective in supporting their wellbeing
Our Consumer Studies
We run real-world Consumer Studies to understand how our products truly support daily lives. Over a set period of time, participants share their lived experiences through validated self-assessments, offering powerful insight into how they feel, function, and evolve.
The Inner Circle
Take your seat at the Inner Circle, where community meets science to help shape the future of wellbeing. Inspired by the women’s circles of ancient times, this is your space to share, co-create and be heard.
Journal
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The Inner Circle Protein Study: How Daily Protein Supports Female Health
As a female-founded brand, we’ve made it our mission to support women in living healthier lives a...
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From brain health to lifemaxing: 10 science-backed wellbeing goals to carry you through 2026
Dive into the biggest wellbeing trends for 2026 as Dr Jenna Macciochi introduces the Future of We...
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True Omegas+: The Inner Circle Results
Discover the results of our True Omegas+ Inner Circle citizen science study as we reveal the leng...
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Everyone Can Be a Researcher: Citizen Science Explained
Everyone can be a researcher with citizen science! Discover the importance of citizen science pro...
