Wellbeing starts with daily rituals

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Unlock your brave endeavour

Introducing The Endeavour, Ancient + Brave’s initiative to help women take on brave adventures.

We’re helping unlock four dream challenges with funding, alongside nutritional and expert support.

We are a B Corp

Born for purpose, not for profit, we hold ourselves accountable to the highest ethical standards.

We are members of 1% for the Planet

We do business differently and put people and the planet at the heart of everything we do.

Our Story

Rooted in ancient wisdom and backed by science, our simple daily rituals are reshaping modern wellness.

Brave Innovation

True wellness isn’t built on trends or empty promises. That’s why we invest in leading scientific research, partnering with expert scientists and healthcare professionals.

Real Results. Real People

We believe real innovation happens when rigorous research meets real life. That’s why we combine independently conducted clinical trials, real-world consumer studies, and our citizen science community to understand how our products perform in both the lab and everyday life.

100

Felt their skin was more hydrated

81

Felt more energized throughout the day

93

Noticed increase in muscle strength

Ancient + Brave ritual scoop pouring some true collagen powder

Trusted by experts

  • I'm a huge advocate of midlife being a brilliant, and joyous journey, with the right support.

    Davina McCall
    Broadcaster and Author
  • I take Noble Collagen to support my joints and help me feel like me again.

    Dame Kelly Holmes
    Double Olympic Champion
  • I love the taste - I love the ritual - I LOVE the obvious care and thought that has gone into the powder. The ingredients are great and well thought through. I am a big fan - they have done an amazing job with the vegan collagyn range too.

    Rosemary Ferguson
    Nutritionist + Journalist
  • As a wheelchair user I am more prone to osteoporosis so collagen is vital. I make a daily habit of a spoonful of Ancient + Brave, odourless and tasteless, True collagen - this also helps my skin and hair.

    Sophie Morgan
    TV Presenter
  • I love all the collagen products, True MCT and Cacao, that’s my morning ritual right there. You guys got me hooked!

    Richie Norton
    Strength Temple
  • Ancient + Brave are meticulous sorcerers of ingredients, and if you care what you’re putting in your drinks to optimise your busy days they’re my favourites.

    Lizzie King
    LizzieLoves, Author + Chef
  • I've been using True Collagen religiously for close to a year + it's absolutely a non-negotiable part of my daily practice now. Feeling + looking my best happens from the inside out + Ancient + Brave is that for me.

    Rebecca O’Bryne
    Haute So Fabulous, Fashion + Lifestyle Influencer
  • It has changed my life. The thing I have noticed most since using Ancient and Brave, is the improvement in skin quality. It is far less dry and crepey. Then there are my energy and concentration levels which have been boosted by the True MCT oil.

    Susannah Constantine
    Journalist + TV Presenter

Reasons to buy

  • Whole Body Benefits

  • Finest Ingredients

  • Free Shipping Available

  • Sustainably Sourced

  • 30 Day Confidence Guarantee i