Journal

Ancient + Brave on set: The making of our first TV Ad
From casting the perfect actress to carefully selecting the props, wardrobe, and background scenes, our cinematic TV advert was a milestone moment for our UK wellness brand.
Generations of Bravery: Ancient + Brave’s First TV Advert
Discover how a brave competition entry saw Ancient + Brave bring their wellbeing rituals and B-Corp values to the TV screen for the first time, as, in partnership with Channel 4, we proudly introduce our debut B-Corp UK business TV advert- Generations of Bravery.
In Conversation with Helen Glover
Helen opens up about the lessons nature has taught her, the changing landscape for mothers in sport, and the importance of community in both rowing and family life.
In Conversation with Dawn O Porter: True Biome and the bravery behind gut health
We recently sat down with writer, broadcaster and long-time Ancient + Brave advocate Dawn O’Porter to talk all things gut health and her experience with our True Biome 12-week trial.
In conversation with Rose Ferguson: True Biome and gut health
To explore the intricate world of gut health, we sat down with Rose Ferguson, functional medical practitioner, nutrition expert, and long-time Ancient + Brave ally, to discuss all things gut health. From hidden signs of imbalance to the daily habits that truly support your microbiome, Rose shares her clinical insights and personal experience trialling True Biome, our innovative gut health formula.
Thriving together - life in a microbial world
Your gut microbiome is a living ecosystem. Every species contributes to its balance. A rich and varied microbial community supports everything from digestion, immune function, metabolism, and even mental health.
Ayurveda and Gut Health: Ancient Wisdom Meets Modern Innovation
I’m Jasmine Hemsley, a health and wellbeing expert with a deep fascination for the ancient wisdom of Ayurveda - especially how it relates to what we now understand as gut health.
The gut-body connection: how your gut health shapes your skin, hormones, mood and more.
Your gut works tirelessly, and far more than just breaking down your lunch. It quietly shapes almost every part of your body - from your energy and mood to your skin, immunity, and hormones.
True Biome: The Next Chapter in Gut Health Science
True Biome is a formula designed not as a quick fix, but as a quiet, daily ritual tending to the ecosystem within, the way we would tend soil. A daily reminder that we are ecosystems, inseparable from the natural world around us.
Fibremaxxing: TikTok trend or timeless foundation?
You may have seen it on TikTok - ‘fibremaxxing’ - the trend that is encouraging people to pile more fibre onto their plates with foods such as beans, pulses, whole grains, seeds, fruits and vegetables.
Laying your foundations - daily practices for a balanced life
It’s easy to get swept up in the latest trends - biohacks, gadgets, or Instagram-worthy rituals promising quick results. Some have their place, but without steady foundations, even the best tools are like building a roof before the walls: unstable and unlikely to last.
Not Another Wellness Routine: A Lifestyle to Live
For some, wellness is a genuine passion. Habits and routines that they’ve fallen in love with. And for others, the word feels heavy. It might bring up feelings of inadequacy, masked perfectionism, or another reminder of something they think they’ve failed at.
The secrets of the Blue Zones: What we’ve learned about living well
In our quest for health and happiness, it’s easy to get caught up in the latest fads - chasing the next tech tool or trend that promises a longer, better life. But what if the answer isn’t new at all? What if it lies in the timeless wisdom of communities that have quietly lived extraordinary lives for generations?
Beyond the jar: What you’re really buying when you choose Ancient + Brave
When someone asks, “Why Ancient + Brave?” there’s no quick answer. Sure, we could simply share our exceptional ingredients - carefully sourced to work in harmony with your body. But choosing Ancient + Brave means buying more than what’s in the bottle.
The Importance of the Waters Around Us
We often think of oceans as vast bodies that separate land. But that narrative needs to shift. Oceans are connectors - not just dividers.
Reclaiming Your Relationship with Food: A Journey of Self-Care, Not Perfection
In our pursuit of wellness, it’s easy to get caught in the trap of striving - for the perfect body, the perfect meal plan, the perfect routine.
Science, Longevity & Being Brave Enough to Buck the Trend
Longevity has always fascinated me. Especially lately, after an online calculator told me (rather bluntly) that I’m more than halfway through my li...
Creatine & Collagen: The Duo Behind Davina’s Daily Ritual
Creatine and Collagen. This duo, when taken daily as part of your ritual, supports you to stay active, agile and energised for the long run.
The Summer Solstice: A sacred portal for renewal, ritual, and reconnection
The start of summer brings us the Summer Solstice. Not only does it mark the longest day and shortest night of the year, it is more than just an astronomical event.
A deep dive into the mushrooms and herbs in our Brave Tinctures
Blending the time-honored power of plants and mushrooms into potent daily elixirs, these tinctures are your daily allies for clarity, resilience, and radiance.
Biodynamic farming: Behind the Tinctures
One of our favourite aspects of the Brave Mushroom Tinctures is the source of our herbs: a biodynamic farm. But what exactly does that mean?
Meet the goddesses behind our Brave Tinctures
For most of history, women were the keepers of plant medicine. Brave Tinctures honour this forgotten lineage. In every bottle is a quiet act of reclamation - of the feminine, of intuition, of slow care.
Brave return of plant wisdom: Origin Story of Brave Tinctures
Born out of a desire to unite modern formulation expertise with the legacy of plant wisdom, our tinctures offer highly concentrated, synergistic blends to support mental clarity, radiance, and immunity.
Our Brave Standards - Testing Process
There’s an increasing need for high-quality supplementation and nutritionally-supportive products, allowing consumers to take charge of their heal...
This is what movement looks like: Reframing fitness for real life
Today's world can feel pretty overwhelming at times. Complex wellness protocols and morning routines which last for…. well, hours. It’s worth asking: Is there another way to look at movement for everyday life?
Beyond muscle: creatine's role in brain health
Because true brain health isn’t just about what we do with our minds, it’s also about the nutrients we feed them
Back to the fire: The sauna as the new ‘Ancient’ ritual for modern life
Sauna culture is having a moment, not just as a trend, but as a powerful return to ritual, community, and deep wellbeing.
Collagen, Controversy and Conscious Choice
In the world of wellness, collagen holds an almost iconic place - celebrated by some, dismissed by others. As with many things that become cultural shorthand for youth or beauty, the noise can quickly drown out the nuance.
Ouse + Adur Rivers Trust
At Ancient + Brave, we know that our own wellbeing starts with a thriving planet. That’s why we’ve partnered with the Ouse + Adur Rivers Trust (OART), who work in our county, to help restore, protect, and nurture the habitats surrounding us.
Davina McCall x Ancient + Brave: A partnership rooted in wellness
At Ancient + Brave, we believe in nourishing the body from the inside out, blending the wisdom of ancient traditions with the power of modern science. This philosophy is embodied by our incredible ambassador, Davina McCall, who has been a long-time supporter of our products and a true advocate for self-care.
Travel the brave way; the rise of the conscious slow traveller
We’re the first to bang the (ancient) drum encouraging daily-ish habits to help combat the fast pace of today's life. Whilst a morning meditation ...
2% for the Planet – Doubling our pledge
Since 2021, we have proudly stood as members of the 1% for the Planet movement, a global network of businesses and organisations working together t...