With the relentless pace of modern life, feeling burnt out has become all too familiar.
Rooted in ancient wisdom, Ashwagandha—known as the 'King of Ayurvedic Herbs'—has long been celebrated for its ability to help the body adapt to stress.
Our True Ashwagandha, crafted from the clinically researched KSM-66 root and sustainably sourced from the Rajasthan region in India, works to naturally lower cortisol, enhance immune resilience, and restore balance.
How to Use
Take 2 capsules per day, morning or evening, with or without food
You can take this supplement any time of day, but thanks to its adaptogenic properties, we recommend using it when you feel you need its benefits most. If you prefer, you can also split the dose—one in the morning and another in the afternoon or evening for balanced support throughout the day.
Optional: Commit to consistency and use the Ritual Case as your daily self-care reminder.
Organic KSM-66 Ashwagandha root extract (providing 30mg of
withanolides)
600 mg
**
* Nutrient Reference Value ** No established NRV
Cautionary Advice: Not recommended for pregnancy or breastfeeding. If you are taking medication or under medical supervision, consult your doctor before taking any food supplement. Keep out of reach of young children.
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Ingredients explained
KSM-66 Ashwagandha Root
KSM-66 Ashwagandha is a clinically supported, full-spectrum root extract that delivers the complete benefits of this adaptogenic herb. An ancient Ayurvedic tonic, it helps bring harmony to the body and mind while reducing feelings of overwhelm by lowering cortisol, the stress hormone, promoting calm and balance. This potent extract also supports increased energy levels and physical endurance, making it ideal for busy, active lifestyles. Additionally, KSM-66 Ashwagandha bolsters the body's natural defences, aiding in the maintenance of a strong and resilient immune system.
Our True Ashwagandha is sustainably sourced from Rajasthan, India’s ‘breadbasket’ of ashwagandha, where fertile soil fosters premium quality. Handpicked with care, direct from the root, it offers maximum active compounds. We prioritise sustainable practices and eco-friendly packaging, reflecting our commitment to nature.
Working with your needs
Ashwagandha is an adaptogen, meaning it helps the body respond to stress and restore balance. Its effects are most beneficial when taken as needed, such as to invite calm during a rushed morning before work, or before bed to calm a racing mind. Tune in, listen to your body and respond with a daily ritual of True Ashwagandha+.
Natures stress shield
Ashwagandha helps reduce stress by modulating the HPA axis—the delicate interaction between the hypothalamus, pituitary, and adrenal glands—which regulates the body’s response to stress. Its adaptogenic properties support a balanced response, promoting feelings of calm and resilience against both internal and external stressors.
Herbs throughout history
Echinacea, ginseng, valerian, ashwagandha… Herbs such as these are traditionally used to restore the body’s natural balance. Traced back over 5,000 years, ancient civilizations like the Egyptians, Greeks, and Chinese used herbs for healing, nourishment and rituals. Their legacy shapes modern herbalism, influencing products like our True Ashwagandha.
Phytochemicals
Ashwagandha contains an impressive number of beneficial phytochemicals, including withanolides, alkaloids, saponins, steroidal lactones, and choline. Together, these compounds offer adaptogenic, anti-inflammatory, antioxidant, and immune-supporting effects, promoting stress relief and cognitive health. Withanolides, the primary active compounds, are especially known for their potent anti-stress and immune strengthening properties.
Your guide to ashwagandha
You’ve heard whispers about ashwagandha, the ancient herb with a myriad of health benefits, but perhaps you’re wondering just what the fuss is about. Don’t worry, we’ve got you.
You can take True Ashwagandha at any time of day. If you're looking for energy and stress resilience throughout the day, it’s ideal to take it in the morning. However, if you want to promote relaxation and improve sleep quality, many people find it beneficial to take it in the evening as part of their bedtime routine. You can also split the dose between morning and evening.
Are there any side effects?
Ashwagandha is generally well-tolerated; however, as it is a natural product, some individuals may experience mild side effects in rare cases. If you’re new to Ashwagandha, we recommend starting with a lower dose of one capsule and gradually building up to the two-capsule dose, or splitting the dose across the day. As always, consult your healthcare provider if you have any concerns. Ashwagandha is not recommended for people who are about to have surgery, during pregnancy, or for those who have autoimmune disorders. Although Ashwagandha is known to support thyroid health, those with existing thyroid conditions should consult a health practitioner before supplementing.
I take medications, can I take True Ashwagandha alongside?
While Ashwagandha is a natural supplement, it’s always important to consult your healthcare provider if you are taking medications as Ashwagandha may interact with certain treatments. There is evidence that ashwagandha might interact with some medications, including those for diabetes and high blood pressure, medicines that decrease the immune system response (immunosuppressants), sedatives, anti-seizure medications (anticonvulsants), and thyroid hormone medications.
Can I take Ashwagandha if I am pregnant or breastfeeding?
We do not recommend taking Ashwagandha during pregnancy. However, Ashwagandha may help support hormone balance and manage stress during the transition into motherhood post-birth. While Ashwagandha has many benefits, it has not yet been studied during pregnancy and breastfeeding. We recommend consulting with your healthcare provider before taking Ashwagandha.
Is it safe for long-term use?
As an adaptogen, its benefits build over time, supporting your body’s natural ability to manage stress and maintain balance. Consistent, daily use can help you experience its full spectrum of benefits.
While ashwagandha is safe for long-term use, regular and prolonged intake of any substance, including herbal supplements, can lead to reduced sensitivity over time. By cycling ashwagandha—taking a short break of about one week every three months—you allow your body to reset and maintain its sensitivity to the herb.
Can I take True Ashwagandha if I already use other Ancient + Brave products that contain Ashwagandha?
Yes, True Ashwagandha can be taken alongside other Ancient + Brave products containing Ashwagandha, such as our Cacao blends and Coffee + Collagen blend. However, be mindful of your total Ashwagandha intake to avoid exceeding recommended doses.
Ashwagandha provided per serving in our current products:
We are so confident that you’ll love our products that we’re giving you 30 days to experience the benefits of your A+B ritual.
If you’re not 100% happy after 30 days you can request a refund.
Terms and conditions
In the event you not fully satisfied with your product purchase please do email hello@ancientandbrave.earth within 30 days of receipt of your order. Please add the message title as “30 Day Guarantee” and include your order number, full name and address in your email as well as the reason for your requested return.
We will reply within one working day with confirmation of receipt of your email and shipping details (Confirmation Email).
Please do return the product (including packaging) to us within 14 days of the Confirmation Email. You must return the item and use a courier service that requires a signature for delivery - we cannot refund you for items that are not returned to us.
We will use all reasonable efforts to issue a refund within 10 working days but, in any event, no later than 30 calendar days after receipt of the returned product.
Additional costs such as delivery charges (express or otherwise), any customs, import duties or taxes (on deliveries outside of the United Kingdom) and gift-wrapping cannot be refunded.
The guarantee is only provided to individuals (who are consumers as defined in the Consumer Guarantees Act 1993) and we reserve the right to refuse a refund if our conditions have not been met (or if we determine at our sole discretion that a request for a refund is part of an orchestrated campaign to abuse our refund policy).
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