With the relentless pace of modern life, feelings of burnout and imbalance have become all too familiar. Rooted in ancient Ayurvedic tradition, Ashwagandha - revered as the King of Ayurvedic Herbs - has long been used to help the body adapt to stress and restore equilibrium.
+ Contains 600mg of KSM-66 - clinically studied, root-only extract.
+ Traditionally used to support the body’s response to stress and help maintain balanced cortisol levels.
+ Supports natural immune defences and overall wellbeing.
+ Helps maintain emotional balance and mental focus.
+ Traditionally used to support energy, stamina, and physical performance.
+ Sustainably sourced from the Rajasthan region of India.
+ Ideal for supporting recovery, rest, and daily well-being.
How to Use
Take 2 capsules per day, morning or evening, with or without food
You can take this supplement any time of day, but thanks to its adaptogenic properties, we recommend using it when you feel you need its benefits most. If you prefer, you can also split the dose—one in the morning and another in the afternoon or evening for balanced support throughout the day.
Optional: Commit to consistency and use the Ritual Case as your daily self-care reminder.
Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. Do not exceed the stated recommended daily dose. Not intended for use by children, pregnant or breastfeeding women. If taking any medications or under medical supervision, please consult a doctor before use. Keep out of reach of young children.
Organic KSM-66 Ashwagandha root extract (providing 30mg of
withanolides)
600 mg
**
*
Nutrient Reference Value **
No established NRV
Cautionary Advice: Not recommended for pregnancy or breastfeeding. If you are taking medication or under medical supervision, consult your doctor before taking any food supplement. Keep out of reach of young children.
Ingredients explained
Ashwagandha
Ashwagandha is a potent botanical herb, used for thousands of years in traditional Ayurvedic medicine, due to its well known ability to help the body adapt to stress. As a renowned adaptogen, it is valued for its unique compounds, particularly withanolides, which are thought to drive its diverse range of benefits. This includes grounding the mind and body, helping to regulate stress hormones and enhancing immune resilience.
A closer look
Handpicked herbs
Our True Ashwagandha is sustainably sourced from Rajasthan, India’s ‘breadbasket’ of ashwagandha, where fertile soil fosters premium quality. Handpicked with care, direct from the root, it offers maximum active compounds. We prioritise sustainable practices and eco-friendly packaging, reflecting our commitment to nature.
Working with your needs
Ashwagandha is an adaptogen, meaning it helps the body respond to stress and restore balance. Its effects are most beneficial when taken as needed, such as to invite calm during a rushed morning before work, or before bed to calm a racing mind. Tune in, listen to your body and respond with a daily ritual of True Ashwagandha+.
Natures stress shield
Ashwagandha helps reduce stress by modulating the HPA axis—the delicate interaction between the hypothalamus, pituitary, and adrenal glands—which regulates the body’s response to stress. Its adaptogenic properties support a balanced response, promoting feelings of calm and resilience against both internal and external stressors.
Herbs throughout history
Echinacea, ginseng, valerian, ashwagandha… Herbs such as these are traditionally used to restore the body’s natural balance. Traced back over 5,000 years, ancient civilizations like the Egyptians, Greeks, and Chinese used herbs for healing, nourishment and rituals. Their legacy shapes modern herbalism, influencing products like our True Ashwagandha.
Phytochemicals
Ashwagandha contains a diverse range of beneficial phytochemicals, including withanolides, alkaloids, saponins, steroidal lactones, and choline. These naturally occurring compounds are known for their adaptogenic, antioxidant, and immune-supporting properties, and have been traditionally used to support stress resilience and cognitive health. Withanolides, the primary active constituents, are particularly noted for their role in promoting balance within the body’s stress response system.
You’ve heard whispers about ashwagandha, the ancient herb with a myriad of health benefits, but perhaps you’re wondering just what the fuss is about. Don’t worry, we’ve got you.
You can take True Ashwagandha at any time of day. If you're looking for energy and stress resilience throughout the day, it’s ideal to take it in the morning. However, if you want to promote relaxation and improve sleep quality, many people find it beneficial to take it in the evening as part of their bedtime routine. You can also split the dose between morning and evening.
Can I remove the powder from the capsule?
It is completely fine to remove the product from the capsule if you have difficulty swallowing or find it difficult to digest and would like to add it to a warm drink. We would encourage to consume within the capsule where possible to optimise absorbability.
Are there any side effects?
Ashwagandha is generally well-tolerated; however, as it is a natural product, some individuals may experience mild side effects in rare cases. If you’re new to Ashwagandha, we recommend starting with a lower dose of one capsule and gradually building up to the two-capsule dose, or splitting the dose across the day. As always, consult your healthcare provider if you have any concerns. Ashwagandha is not recommended for people who are about to have surgery, during pregnancy, or for those who have autoimmune disorders. Although Ashwagandha is known to support thyroid health, those with existing thyroid conditions should consult a health practitioner before supplementing.
I take medications, can I take True Ashwagandha alongside?
While Ashwagandha is a natural supplement, it’s always important to consult your healthcare provider if you are taking medications as Ashwagandha may interact with certain treatments. There is evidence that ashwagandha might interact with some medications, including those for diabetes and high blood pressure, medicines that decrease the immune system response (immunosuppressants), sedatives, anti-seizure medications (anticonvulsants), and thyroid hormone medications.
Can I take Ashwagandha if I am pregnant or breastfeeding?
We do not recommend taking Ashwagandha during pregnancy. However, Ashwagandha may help support hormone balance and manage stress during the transition into motherhood post-birth. While Ashwagandha has many benefits, it has not yet been studied during pregnancy and breastfeeding. We recommend consulting with your healthcare provider before taking Ashwagandha.
Is it safe for long-term use?
As an adaptogen, its benefits build over time, supporting your body’s natural ability to manage stress and maintain balance. Consistent, daily use can help you experience its full spectrum of benefits.
While ashwagandha is safe for long-term use, regular and prolonged intake of any substance, including herbal supplements, can lead to reduced sensitivity over time. By cycling ashwagandha—taking a short break of about one week every three months—you allow your body to reset and maintain its sensitivity to the herb.
Can I take True Ashwagandha if I already use other Ancient + Brave products that contain Ashwagandha?
Yes, True Ashwagandha can be taken alongside other Ancient + Brave products containing Ashwagandha, such as our Cacao blends and Coffee + Collagen blend. However, be mindful of your total Ashwagandha intake to avoid exceeding recommended doses.
Ashwagandha provided per serving in our current products:
We aim to deliver UK orders within 3-5 working days. Once it has been dispatched, we’ll email you a tracking code so that you can track your ritual's journey from our door to yours. Deliveries outside the UK may vary.
What is your returns policy?
We hope you love True Ashwagandha as much as we do. However, if you’d like to return an unopened product, we’re here to make that nice and easy. Simply contact us within 14 days of placing your order at hello@ancientandbrave.earth, letting us know your order number and reason for your return. Then, return the product to us within 28 days of your order date, and we’ll start processing your refund.
Shipping
Delivery Costs
UK
£2.50
Spend £40 to qualify for free shipping. Products are sent by our delivery partner Royal Mail 48 Hour Tracked.
We also offer next day delivery on orders placed before 1pm (excluding weekends) for £4.95. These orders are sent via Royal Mail 24 Hour Tracked.
We are so confident that you’ll love our products that we’re giving you 30 days to experience the benefits of your A+B ritual.
If you’re not 100% happy after 30 days you can request a refund.
Terms and conditions
In the event you not fully satisfied with your product purchase please do email hello@ancientandbrave.earth within 30 days of receipt of your order. Please add the message title as “30 Day Guarantee” and include your order number, full name and address in your email as well as the reason for your requested return.
We will reply within one working day with confirmation of receipt of your email and shipping details (Confirmation Email).
Please do return the product (including packaging) to us within 14 days of the Confirmation Email. You must return the item and use a courier service that requires a signature for delivery - we cannot refund you for items that are not returned to us.
We will use all reasonable efforts to issue a refund within 10 working days but, in any event, no later than 30 calendar days after receipt of the returned product.
Additional costs such as delivery charges (express or otherwise), any customs, import duties or taxes (on deliveries outside of the United Kingdom) and gift-wrapping cannot be refunded.
The guarantee is only provided to individuals (who are consumers as defined in the Consumer Guarantees Act 1993) and we reserve the right to refuse a refund if our conditions have not been met (or if we determine at our sole discretion that a request for a refund is part of an orchestrated campaign to abuse our refund policy).
HOW GIFT SUBSCRIPTIONS WORK
Our thoughtful gift subscriptions are a wonderful way to share the joy of an Ancient + Brave ritual with friends, family and loved ones. Simply choose a ritual to gift, and we’ll contact your recipient to let them know you’ve credited them with a one-off amount to begin their wellbeing journey.
A stress-free way to give wellbeing that lasts beyond Christmas, your gift credit can be used to start a subscription of your choice or swapped for another ritual of equal value, and if you’re gifting to an Ancient + Brave subscriber, it can also go towards exploring a new ritual or purchasing one they already know and love.
HOW TO SEND YOUR SUBSCRIPTION
Choose your gift subscription
Add your gift note
Share the recipient’s email so that we can let them know their gift is ready to claim
We’ll set up their delivery and invite them to select their delivery frequency
Relax knowing you've found a gift they’ll love
T&Cs. Gift subscriptions are one-off payments that provide credits, which can either be used towards a new subscription or to top up an existing one. Credits can be applied to any ritual, but please note that Ancient + Brave reserves the right to increase ritual prices at any time.
