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Bestsellers

True Collagen

From: £25.60

(4.9 / 5)
- Your daily ritual for skin, joint and whole-body health
- Crafted with clinically proven Type I bovine collagen peptides
- No taste. No odour
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Wild Collagen

From: £27.20

(4.8 / 5)
- Crafted with clinically proven Type I Marine collagen peptides
- Supports skin, joint and whole-body health
- Responsibly sourced MSC-certified wild-caught fish
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True Creatine+

From: £22.40

(4.8 / 5)
- Your go-to ritual for everyday strength
- Supports energy, performance and recovery
- Crafted with Taurine, Vitamin D, and Magnesium
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Davina's Ritual

£51.00
- Strength and vitality from within
- Skin, joints and connective support
- Energy, focus and daily wellbeing
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True Hydration

From: £25.60

(4.9 / 5)
- A refreshing rise ritual designed to hydrate from within
- Powered by coconut-based electrolytes
- With mineral support for energy, clarity and recovery
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True Biome

From: £28.80

(4.8 / 5)
- Triple-action gut care made with pre- and postbiotics
- 3-in-1 formula feeds, repairs and protects
- Neutral tasting and gentle on sensitive guts
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True Magnesium+

From: £19.20

(4.8 / 5)
- Triple-magnesium blend for energy, focus, and mood
- Reduce fatigue, soothe body and mind
- Highly bioavailable, gentle on digestion
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Noble Collagen

From: £31.20

(4.8 / 5)
- Your targeted Type II daily joint health ritual
- Elevated with Vitamin C, Manganese and Boswellia
- Convenient capsule format
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Brave Ancestral Protein

From: £41.60

(4.8 / 5)
- Whole-food protein inspired by ancestral nutrition
- Grass-fed beef isolate with collagen peptides
- With Cacao for a deeply satisfying ritual
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Trusted by experts

I'm a huge advocate of midlife being a brilliant, and joyous journey, with the right support.

Davina McCall
Broadcaster and Author
How I wish I knew about collagen earlier in life! If you’re 35+ and would like some internal support and potential repair for the health of your hair, skin and nails, I cannot recommend True Collagen enough.

Caroline Hirons
Skin Expert And Skin Rocks Founder
As a breathwork expert, I’m constantly guiding people back to a place of calm—and that always begins within, across multiple systems in the body. Ancient + Brave stands out to me for their commitment to quality, bioavailability, and science-led formulations.

Ashley Roberts
Presenter, author and breathwork expert
I take Noble Collagen to support my joints and help me feel like me again.

Dame Kelly Holmes
Double Olympic Champion
I love the taste - I love the ritual - I LOVE the obvious care and thought that has gone into the powder. The ingredients are great and well thought through. I am a big fan - they have done an amazing job with the vegan collagyn range too.

Rosemary Ferguson
Nutritionist + Journalist
Having tried many protein powders for years, I’ve finally found one that I love. Excellent ingredients, rich & delicious, without any artificial taste or flavour.

Joe Marler
Broadcaster & brand ambassador
As a wheelchair user I am more prone to osteoporosis so collagen is vital. I make a daily habit of a spoonful of Ancient + Brave, odourless and tasteless, True collagen - this also helps my skin and hair.

Sophie Morgan
TV Presenter
I love all the collagen products, True MCT and Cacao, that’s my morning ritual right there. You guys got me hooked!

Richie Norton
Strength Temple
Ancient + Brave are meticulous sorcerers of ingredients, and if you care what you’re putting in your drinks to optimise your busy days they’re my favourites.

Lizzie King
LizzieLoves, Author + Chef

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Behind the scenes at Ancient + Brave

Davina McCall meets the people, processes and principles that shape our brand.

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We are a B Corp

Born for purpose, not for profit, we hold ourselves accountable to the highest ethical standards.

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We are members of 1% for the Planet

We do business differently and put people and the planet at the heart of everything we do.

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Our Story

Rooted in ancient wisdom and backed by science, our simple daily rituals are reshaping modern wellness.

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Brave Innovation

True wellness isn’t built on trends or empty promises. That’s why we invest in leading scientific research, partnering with expert scientists and healthcare professionals.

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Real Results. Real People

We believe real innovation happens when rigorous research meets real life. That’s why we combine independently conducted clinical trials, real-world consumer studies, and our citizen science community to understand how our products perform in both the lab and everyday life.

100

Felt their skin was more hydrated