UK Black Friday 2026 – Offer Terms & Conditions

1. General terms

1.1 Promoter. These offers are run by Made By Brave Limited (trading as Ancient + Brave), Riverside Centre, Railway Lane, Lewes, BN7 2AQ, United Kingdom, company number 10778325 ("A+B", "we", "us"). Contact us at hello@ancientandbrave.earth.

1.2 Offer period. The offers run from 08:30 on 16 November 2026 to 23:59 on 1 December 2026, UK time (the "Offer Period"). Orders must be placed and paid for within the Offer Period.

1.3 Where the offers apply. The offers apply only to orders placed on ancientandbrave.earth UK site URL for delivery to a UK address. They do not apply to purchases through Amazon, other marketplaces, retailers, stockists, wholesale accounts or partners.

1.4 Who can take part. The offers are open to consumers aged 18 or over who live in the UK. Orders placed for resale are excluded.

1.5 Offers per order. Black Friday offers cannot be combined with any other discount code, promotion, loyalty reward or referral credit.

1.6 Prices. All prices include VAT. Delivery charges are shown before you pay and are not discounted unless stated.

1.7 Free gifts. Free gifts are included at no extra cost when you meet the qualifying conditions. Gifts are subject to availability while stocks last. If your chosen gift sells out, we will offer you another gift of equal or greater value or let you choose again. Gifts have no cash value and cannot be exchanged or transferred.

1.8 Misuse. We may refuse or cancel orders we reasonably believe break these terms, for example multiple accounts set up to claim extra gifts, or orders placed for resale. We will refund any payment taken for a cancelled order.

1.9 Changes. We may end or change an offer early only for reasons outside our reasonable control, such as a stock or technical failure. We will update the website as soon as possible, and orders already placed will be honoured.

1.10 Pricing errors. If an obvious pricing error is shown, we will contact you before dispatch. You can then continue at the correct price or cancel for a full refund.

2. The 90-Day Ritual: 3-pack subscription

2.1 The offer. Start a 3-pack subscription to True Collagen, Wild Collagen or True Creatine+ during the Offer Period and you will receive:

  • 30% off the RRP price of 3 units 
  • a free gold scoop;
  • a free black Ancient + Brave gift box; and
  • one free full-size product of your choice from: True Omegas+, True Skin Alchemy, True Magnesium+ or True Nightcap.

2.2 This is a subscription. A 3-pack is a three-month supply. Your subscription renews automatically every three months, and your saved payment method is charged on each renewal date until you cancel. See our full subscription T&C's here

2.3 What you will pay. Your first order cost is dependent on selected product. Standard delivery is FREE on all subscription orders. You will be charged every three months while your subscription is active. The 30% discount applies to your first order only, and thereafter your renewals are charged at minus 20% of RRP. 

2.4 Gifts. The scoop, gift box and gift of choice are sent with your first delivery only. They are yours to keep if you cancel later. Cancelling and re-subscribing in the Offer Period does not qualify for another set.

3. Give the Gift: one-time 3-pack

3.1 The offer. Buy a 3-pack of True Collagen, Wild Collagen or True Creatine+ as a one-time purchase during the Offer Period and you will receive:

  • 20% off the standard 3-pack RRP price
  • a free black Ancient + Brave gift box;
  • a free gold scoop; and
  • one free full-size product of your choice from: True Omegas+, True Skin Alchemy, True Magnesium+ or True Nightcap.

3.2 One-off purchase. You will not be charged again.

4. Discover the Apothecary - Spend more and save more

4.1 The offer. During the Offer Period, spend over a set amount on eligible products in one order and get money off:

Spend on eligible products

Discount

Code

£50 or more

£10 off

Saving applied automatically

£100 or more

£25 off

Saving applied automatically

4.2 Eligible products. All products on our UK site except: True Collagen and Wild Collagen (all formats and sizes), 3-packs, gift cards, Christmas Shop gift sets and bundles.

4.3 How the spend is calculated. The spend threshold is measured on eligible products only, after any other price reductions and before delivery charges. Only one tier applies per order: the highest you qualify for.

4.4 One-time purchases only. The offer applies to one-time purchases only, not to subscription orders or renewals.

4.5 Returns. If you return part of an order and the eligible spend falls below the threshold you qualified for, your refund will be the price you paid for the returned items, less the part of the discount that no longer applies. 

5. Your statutory rights

5.1 Your rights are not affected. Nothing in these terms affects your legal rights under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013.

5.2 Cancellation. You are entitled to cancel any contract completed with us within 14 days from the day on which you acquire physical possession of the products. If you wish to cancel a contract please see our Returns Policy.

5.3 Free gifts on return. If you cancel an order that came with free gifts, please return the gifts unopened with it. If you do not, we may deduct their retail value from your refund.

5.5 Full T&C's apply. Review our full T&C's here

Not sure where to start? Take the quiz to reveal your ritual