True Magnesium+ and True Ashwagandha Origin Story

 

Average read time 8.5 minutes

As someone deeply immersed in the wellness space, I found myself circling back to the same challenging question: How do we reclaim balance in our lives in a world of pressures that show no sign of slowing down? These demands are unlikely to fade, and retreating from normal life isn’t a sustainable option for most of us.  This curiosity sparked a journey of innovation, ultimately culminating in the creation of True Magnesium+ and True Ashwagandha—two essential allies in the pursuit of equilibrium and vitality.

True Magnesium+: Repleting the Foundation

True Magnesium+ was born out of the recognition that we are navigating an increasingly chaotic world with bodies starved of foundational minerals like magnesium. Magnesium isn’t just any mineral; it’s a multitasking powerhouse involved in over 300 biochemical processes, from supporting cognitive function to energy production and even promoting restful sleep. Magnesium is not only vital for the daily functioning of our bodies—it also plays a critical role in long-term health and longevity (1). 

The relentless stress of modern living saps our reserves and depletes this essential element from our bodies. In turn, magnesium deficiency can enhance our body’s susceptibility to stress (2). The very soil that nurtures our food and should replenish our magnesium levels has become depleted, stripped away of magnesium from overfarming and modern fertilisers, leaving our bodies silently craving this essential nutrient (3).  Vegetables now contain 75% less magnesium than they did in the 1940s, fruit 16% less, and even meat 10% less.  As a result, even those of us who are proactively striving for a balanced diet may not be getting enough magnesium.

The body, like nature, thrives on diversity. True Magnesium+ combines three highly absorbable forms of magnesium—taurate, bis-glycinate, and malate——are known as organic salts, meaning they are magnesium molecules bonded with organic compounds. This enhances their absorption and bioavailability compared to inorganic salts like magnesium oxide. Each form in True Magnesium+ was chosen for their own unique benefits in a formula that not only addresses the need for magnesium but mirrors how nature itself delivers nutrients—through variety and bioavailability. 

 

• Magnesium bis-glycinate for its gentleness and superior absorption, making it ideal for supporting relaxation and restful sleep. 
• Magnesium taurate for its unique ability to support heart health and mental clarity. 
• Magnesium malate brings an energising element to the formulation, playing a vital role in energy production and helping combat fatigue. 

 

Together, they form a synergistic trifecta that recharges and replenishes the body, and restores balance to the mind. 

Our vegan-certified formula guarantees a 240 milligram (mg) dose of elemental (i.e., absorbable) magnesium per two-capsule dose—equivalent to 64% of your NRV (Nutrient Reference Value), the European guideline set to help prevent insufficiency or deficiency and ensure people get the minimum amount needed. While NRVs set the baseline to prevent deficiency, they don’t reflect the amount needed for optimal health. Many people, especially those living active or stressful lives, require more than the minimum. True Magnesium+ is designed to meet the body’s needs and support optimal health beyond just the minimum requirements.

For me, True Magnesium+ is more than just a supplement—it’s a daily ally to replenish what's been lost. Whether managing the pressures of a demanding schedule or unwinding with a mindful moment at the end of a long day, this unique formulation helps keep me grounded. It’s my essential tool to leave fatigue behind, replenishing what the modern world depletes.

True Ashwagandha: An Ancient Antidote to Modern Life

Coping with the stresses and strains of the modern world, I often find myself looking to our ancient roots for grounding practices that have withstood the test of time and proven their value through generations. 

Ashwagandha the "King of Ayurvedic Herbs," has been revered for its profound ability as an ‘adaptogen’—a natural substance that helps the body naturally feel balanced and adapt to stress, whether physical, emotional or mental. Think of an adaptogen as a bounce-back button, supporting you in staying resilient and steady, even when you're feeling overwhelmed or run down.

Adaptogens like ashwagandha work with your body’s systems to promote a sense of calm and help you manage stress more effectively. In a time where burnout has become all too familiar, this time-honoured botanical offers a modern solution, helping us to cultivate a sense of calm and deep resilience, finding balance from within.

 

True Ashwagandha is meticulously sourced to unlock the full potential of this powerful ancient herb. We use soil-association-certified organic KSM-66 Ashwagandha that is verified vegan and sustainably harvested from the fertile lands of Rajasthan, India. As the most clinically studied form of ashwagandha, KSM-66 guarantees exceptional purity, potency, and proven efficacy. Hand-harvested from the root, where the concentration of active compounds is highest, KSM-66 stands apart with its complete and balanced formulation, backed by over 50 clinical studies including 32 double-blind, randomised, placebo-controlled clinical trials. 

By offering KSM-66, we know that True Ashwagandha contains a consistent concentration of 5% withanolides (the active compounds). Additionally, our KSM-66 employs "green chemistry" processes that avoid synthetic solvents during its production. This means KSM-66 also contains no withaferin A, a compound sometimes associated with toxicity in high concentrations, ensuring its safety.

By regulating stress hormones, True Ashwagandha helps soothe the nervous system and restore balance, making it a reliable coping tool for navigating today’s daily challenges (4). It has been shown to enhance resilience, helping dispel feelings of overwhelm while providing additional benefits such as supporting immune health, and supporting energy and physical endurance, making it the perfect companion for an active, balanced lifestyle (5). For women, Ashwagandha offers hormone-balancing benefits, easing uncomfortable symptoms that can often accompany phases of the menstrual cycle. Ashwagandha has been shown in clinical studies to support healthy testosterone levels in men and lead to increased sperm concentration, semen volume, and sperm motility (6). 

Incorporating True Ashwagandha into your daily ritual is a simple yet powerful grounding practice. Whether navigating the demands of a busy workday or recovering from a period of intense stress, True Ashwagandha helps restore focus and equilibrium. This ancient herb not only connects us to the wisdom of the past but also serves as a modern-day antidote to the relentless pressures of life.

The Dream Duo: A Rejuvenation Ritual

This powerful combination is more than just a daily supplement routine; it’s a rejuvenation ritual—a holistic approach to wellness that nourishes both body and mind. Whether you’re facing the rigours of a demanding day, winding down for restful sleep, or seeking a moment of calm, these two products offer essential support. They’re designed not just as solutions, but as companions on your journey to optimal health and vitality.

References

1. Dominguez LJ, Veronese N, Barbagallo M. Magnesium and the Hallmarks of Aging. Nutrients. 2024 Feb 9;16(4):496. doi: 10.3390/nu16040496. PMID: 38398820; PMCID: PMC10892939.
2. Pickering, G., Mazur, A., Trousselard, M., Bieńkowski, P., Yaltsewa, N., Amessou, M., Noah, L., & Pouteau, E. (2020). Magnesium Status and Stress: The Vicious Circle Concept Revisited. Nutrients, 12. https://doi.org/10.3390/nu12123672.
3. Salmon, R. (1963). Magnesium relationships in soils and plants. Journal of the Science of Food and Agriculture, 14, 605-610. https://doi.org/10.1002/JSFA.2740140901.
4. Akhgarjand C, Asoudeh F, Bagheri A, Kalantar Z, Vahabi Z, Shab-Bidar S, Rezvani H, Djafarian K. Does Ashwagandha supplementation have a beneficial effect on the management of anxiety and stress? A systematic review and meta-analysis of randomized controlled trials. Phytother Res. 2022 Nov;36(11):4115-4124. doi: 10.1002/ptr.7598. Epub 2022 Aug 25. PMID: 36017529.
5. Wiciński M, Fajkiel-Madajczyk A, Kurant Z, Liss S, Szyperski P, Szambelan M, Gromadzki B, Rupniak I, Słupski M, Sadowska-Krawczenko I. Ashwagandha's Multifaceted Effects on Human Health: Impact on Vascular Endothelium, Inflammation, Lipid Metabolism, and Cardiovascular Outcomes-A Review. Nutrients. 2024 Jul 31;16(15):2481. doi: 10.3390/nu16152481. PMID: 39125360; PMCID: PMC11314093.
6. Lopresti AL, Drummond PD, Smith SJ. A Randomized, Double-Blind, Placebo-Controlled, Crossover Study Examining the Hormonal and Vitality Effects of Ashwagandha ( Withania somnifera) in Aging, Overweight Males. Am J Mens Health. 2019 Mar-Apr;13(2):1557988319835985. doi: 10.1177/1557988319835985. PMID: 30854916; PMCID: PMC6438434.