WELCOME
We create pure, potent and sustainable products designed to help you feel your best by harnessing ancient wisdom with brave innovation in natural ingredients and wellness.
We embrace everyday wellness rituals for whole body health and pledge to put people and the planet at the heart of our business.
Up to 2026, we have donated a total of £1.37m through 1% for the Planet. We have been able to work with some extraordinary charity partners working tirelessly to help women thrive and support our planet
We hope to inspire other businesses to take significant action and join us, and the growing network at 1% for the Planet, to build a more compassionate and sustainable world.
Up to 2026, we have donated a total of £1.37m through 1% for the Planet. We have been able to work with some extraordinary charity partners working tirelessly to help women thrive and support our planet
We hope to inspire other businesses to take significant action and join us, and the growing network at 1% for the Planet, to build a more compassionate and sustainable world.
“A+B's focus on improving quality of life for the most vulnerable is world changing we could not do what we do without their generous support.
Eloise Wellings
Love Mercy Co-Founder
“We are so grateful to A+B and their wonderful customers for supporting our conservation projects in some of the most biodiverse regions on the planet.
Megan Witty
Corporate Partnerships - Rainforest Concern
“We are very grateful for A+B's support and understanding on how climate change has a gender lens and impacts women and girls.
Taban Shoresh
Founder
Pure, potent & sustainable
We expertly blend organic botanicals, innovative nutraceuticals and modern nootropics prioritising efficacy, purity and working with ethical suppliers.
Our award-winning blends and supplements are sustainably sourced, easy to use and offer targeted nutrition to help you think, feel and look your best.
Bestsellers
Learn more
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Nutritionist tips: How to sleep in hot weather
When the UK gets a summer heatwave, one thing is for certain: our sleep often takes a hit. We’re ...
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Three alcohol-free mocktail recipes for hot summer evenings
The BBQ's cooling, the garden is calling, and it's time for a glass of something sparkling. Thoug...
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Functional Ice Lolly Recipes for Summer 2026
Looking for a healthy heatwave cooler you can make at home? Cool down and support your skin and y...
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Introducing The Made By Brave Foundation: Driving Positive Change Through Social Impact, Women's Empowerment, and Environmental Giving
Discover how Ancient + Brave gives back as we proudly unveil our foundation that supports people ...
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The Skin We're In: Lessons from the True Skin Alchemy Inner Circle Study
At Ancient + Brave, knowing that our formula was built from seven clinically studied ingredients...
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Brave Ancestral Protein Ice Lollies: A 3-Ingredient Recipe
For a high-protein frozen snack, look no further than our protein ice lolly recipe featuring 11-1...
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Meet the skin experts: what your skin barrier really needs
The skin barrier gets talked about a lot. But how many of us truly understand what it does, what ...
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What I wish I’d known before my first marathon: A PT’s Guide to training, recovery and going the distance
After the buzz of marathon month, a lot of people feel inspired to start running and sign up to a...
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The skin barrier: why modern life is asking more of our skin than ever before
There was a time when skin care was pretty simple. Cleanse, moisturise, and a little SPF (if you...
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Polypodium leucotomos: The inside-out ingredient your skin routine will love
In the hot and humid rainforests of Central and South America, when the sunlight breaks through, ...
