Welcome to the Inner Circle

At Ancient + Brave, we believe that wellness belongs to everyone and that health is stronger when we build it together.  

In this journal, we introduce the Inner Circle, our trusted community of customers helping us shape the next generation of wellbeing products and rewrite the rules on modern wellness.

What is the Inner Circle?

Inspired by the women’s circles of the ancient world—spaces where wisdom was shared around the fire—the Inner Circle brings our community members to connect, share and co-create.  

It’s more than a testing panel. It’s a living collaboration between our brand and our community- where science meets lived experience, and every voice has impact.

What do the Inner Circle do?

The Inner Circle connects our community directly with our team, ensuring every innovation is built with our customers, not just for them. It’s how we give every product, idea, and insight a genuine human heartbeat. 

Our first Inner Circle members came together for our 12-week citizen-science trial for True Omegas+. 

Forthcoming Inner Circle activities include: 

• Testing innovations through citizen-science trials and at-home experiences.

• Sharing honest product and messaging feedback that shapes new products, features and journal articles

• Co-creating education, ensuring our science is clear, inclusive and accessible to everyone

• Providing real-world insights that help us evolve our customer experience

• Gather as a community for exclusive events, webinars, and live Q&As that celebrate learning and connection.

Why your voice matters

In the age of misinformation, the Inner Circle is a living expression of our Community Pillar within the Brave Lifestyle, our way of making wellness a two-way conversation. It’s how we stay true to our Brave Standard and remain grounded in science, guided by our community and united in purpose.

Both a community of customer collaborators and a citizen science initiative, the real-world feedback provided by the Inner Circle shapes everything we do and ensures that we create products that are not only innovative and effective but genuinely useful to you in everyday life.

Significantly, the clinical trials that our Inner Circle members take part in also contribute to closing the long-standing data gap in women’s health. 

For decades, most scientific research has been based on male participants, leaving huge blind spots in our understanding of how women’s bodies respond to nutrition and lifestyle interventions. By gathering real-world data from women, we’re helping to build the evidence that better reflects female wellbeing. 

Interested in joining the Inner Circle?

As a subscriber to any of our products, you are eligible to join the Inner Circle. Participation is entirely voluntary, and we believe you will find it a truly rewarding experience:

Test and shape our new formulations through at-home trials

Close the female data gap by gathering real-world insights from women often underrepresented in research.

Discover Personalised Insights from health tracking experimenters.

Connect & Celebrate by joining exclusive  Inner Circle gatherings, including events, webinars and expert Q&As

Ready to Take Your Seat? If you believe in the collective power of togetherness, we’d love to welcome you.

Because the future of wellness isn’t top-down, it’s built in community, one brave conversation at a time. To find out more, sign up to our newsletter and look out for your invitation once you have subscribed to one of our products for more than 3 months.