OUR STORY

A woman in a brown jacket and boots kicks water at the edge of a lake, surrounded by tall grass with mountains in the background on a clear day.

Founded by Kate Prince, Ancient + Brave is a mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends.

Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health. 

Our products are crafted to restore what our bodies have always needed - so we can thrive in modern life. 

As well as a B Corp, we are a member of 1% for the Planet, contributing 1%+ of all revenue to environmental and social causes and make additional donations through our Made By Brave Foundation - putting people and the planet at the heart of all we do.

Two dancers in athletic poses, one shirtless man and one woman in a black top, intertwine their arms against a textured brick and concrete wall, expressing emotion and movement.
A person in a brown tank top stirs a glass of liquid with a spoon. A jar labeled Wildwan is on the table next to the glass.
A person in a brown jacket pours powder from a packet labeled ANCIENT BROTH into a glass bottle of water while sitting outdoors.
A person with long blonde hair sits on a tree stump by a lake, wearing a brown jacket, tan pants, and boots, holding a thermos, with autumn trees and water in the background.
A hand with rings and a red knit sweater sleeve rests gently on the textured bark of a tree.
A person wearing a red and orange sweater smiles while holding a small jar with a red label, looking at it closely.

Our mission

To blend ancient wisdom and modern innovation to nourish a brave life.

WISDOM

We deeply respect ancient practices, ingredients and the transformative power of simple daily rituals.

SCIENCE

We invest in clinical trials consumer studies, and citizen science to deliver evidence based nutrition you can trust.

MOTHER NATURE

We craft our rituals responsibly, honouring the intrinsic link between the health of the planet and our wellbeing.

LIVING BRAVELY

Through nourishment, rest, community, nature and mindfulness, bravery flourishes - empowering us to live fully.

“

We started as all good businesses do, by seeing the opportunity to do things differently. We are committed to putting people and the planet at the heart of our business, and as our community grows, so does our vision.

Kate Prince
Founder and CEO
A person with long blonde hair and a navy shirt sits on concrete steps, leaning against a gray wall and smiling gently at the camera.

Ranked as one of the UK’s fastest growing companies, we’ve assembled a dynamic team of innovators, nutritionists and creative minds and are committed to excellence, innovation and environmental responsibility.

  • Everything we do, from products to education, is designed to help people reconnect with the foundations of health: nourishment, balance, and simple daily rituals that support life today.

    Jo Woodhurst (DipCNM, mBANT, CNHC)
    Director of Nutrition & Education

  • With over 20 years’ experience as a specialist in health, myself and the team have the powerful opportunity to create products that support both people and our planet.

    Dr Jenna Macciochi (BsSc, PhD and Fellow of Higher Education)
    Director of Science & Innovation
Woman holding a mug in front of green foliage

The Art of Living Bravely

Bravery is different for all of us. It is not just boldness nor the absence of fear, but the willingness to move with it. An attitude that shapes the choices we make and the extraordinary lives that follow.

But bravery, in all its forms, can only flourish when life is well held - where rest, nourishment, community, nature, and mindfulness are honoured. These are not indulgences but the foundations that support us. From here, bravery can rise, giving us the strength to live fully, and to look back knowing we did more than we thought we could.

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Ancient + Brave Values

  • A person with long dark hair and a nose ring gazes upward, one arm raised behind their head, standing outdoors with sunlight filtering through trees.

    WE ARE BRAVE

    We approach wellness differently. We challenge category and cultural norms, strike out in new directions and support that same bravery in our community - through products, rituals and initiatives that ignite an inner fire. We partner with disruptors to drive change because bravery is contagious.

  • Two people holding hands, both wearing gold bracelets and rings. The background shows brown and green fabric, and sunlight highlights their clasped hands and jewelry.

    WE ARE CONNECTED

    We design every ritual, initiative, and space to help people reconnect with themselves and each other to live well. Together, and with our community, we create space for shared insight and create supplements that nourish a brave life and support the body holistically.

  • A golden spoon pours a stream of white, granulated sugar against a dark brown background.

    WE LEAD WITH INTEGRITY

    We are open, honest and transparent in everything we do - from how we treat each other to how we make our products. We continually improve the transparency of our supply chains, source responsibly, and use clean, high-quality ingredients for their proven benefits. Our role isn’t to be defined by culture but to challenge and direct it.

  • A group of women wearing floral crowns and colorful dresses stand outdoors in a close embrace, with their backs to the camera, surrounded by greenery.

    WE ARE INTENTIONAL

    Together, we achieve more than any of us could alone. We move with purpose and take initiative when it matters most. We are entrepreneurial, solutions-driven and celebrate each other. We take ownership, learn fast from our mistakes and continually improve - building impact that lasts beyond us.

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