Join over 400,000 UK customers

Discover Collagen
you can trust

Start your wellbeing journey today

Shop True Collagen

Save 20%

free ritual scoop

when you subscribe

Bestsellers

True Collagen

From: £25.60

(4.9 / 5)
- Your daily ritual for skin, joint and whole-body health
- Crafted with clinically proven Type I bovine collagen peptides
- No taste. No odour
View product
Wild Collagen

From: £27.20

(4.8 / 5)
- Crafted with clinically proven Type I Marine collagen peptides
- Supports skin, joint and whole-body health
- Responsibly sourced MSC-certified wild-caught fish
View product
True Creatine+

From: £22.40

(4.8 / 5)
- Your go-to ritual for everyday strength
- Supports energy, performance and recovery
- Crafted with Taurine, Vitamin D, and Magnesium
View product
Davina's Ritual

£51.00

View product
True Hydration

From: £25.60

(4.9 / 5)
- A refreshing rise ritual designed to hydrate from within
- Powered by coconut-based electrolytes
- With mineral support for energy, clarity and recovery
View product
True Biome

From: £28.80

(4.8 / 5)
- Triple-action gut care made with pre- and postbiotics
- 3-in-1 formula feeds, repairs and protects
- Neutral tasting and gentle on sensitive guts
View product
True Magnesium+

From: £19.20

(4.8 / 5)
- Triple-magnesium blend for energy, focus, and mood
- Reduce fatigue, soothe body and mind
- Highly bioavailable, gentle on digestion
View product
Noble Collagen

From: £31.20

(4.8 / 5)
- Your targeted Type II daily joint health ritual
- Elevated with Vitamin C, Manganese and Boswellia
- Convenient capsule format
View product
Brave Ancestral Protein

From: £41.60

(4.8 / 5)
- Whole-food protein inspired by ancestral nutrition
- Grass-fed beef isolate with collagen peptides
- With Cacao for a deeply satisfying ritual
View product

Not sure where to start?

Take our quiz

Which collagen is right for me?

Learn more

Trusted by experts

I'm a huge advocate of midlife being a brilliant, and joyous journey, with the right support.

Davina McCall
Broadcaster and Author
How I wish I knew about collagen earlier in life! If you’re 35+ and would like some internal support and potential repair for the health of your hair, skin and nails, I cannot recommend True Collagen enough.

Caroline Hirons
Skin Expert And Skin Rocks Founder
As a breathwork expert, I’m constantly guiding people back to a place of calm—and that always begins within, across multiple systems in the body. Ancient + Brave stands out to me for their commitment to quality, bioavailability, and science-led formulations.

Ashley Roberts
Presenter, author and breathwork expert
I take Noble Collagen to support my joints and help me feel like me again.

Dame Kelly Holmes
Double Olympic Champion
I love the taste - I love the ritual - I LOVE the obvious care and thought that has gone into the powder. The ingredients are great and well thought through. I am a big fan - they have done an amazing job with the vegan collagyn range too.

Rosemary Ferguson
Nutritionist + Journalist
As a wheelchair user I am more prone to osteoporosis so collagen is vital. I make a daily habit of a spoonful of Ancient + Brave, odourless and tasteless, True collagen - this also helps my skin and hair.

Sophie Morgan
TV Presenter
I love all the collagen products, True MCT and Cacao, that’s my morning ritual right there. You guys got me hooked!

Richie Norton
Strength Temple
Ancient + Brave are meticulous sorcerers of ingredients, and if you care what you’re putting in your drinks to optimise your busy days they’re my favourites.

Lizzie King
LizzieLoves, Author + Chef

Shop by health goal

Subscriber Benefits

Off your first three orders

Off thereafter

Free UK shipping

Exclusive free gifts

Start subscribing

Free Gifts

FIRST ORDER

Ritual Scoop
(Ritual Case on second order for capsule products)

FOURTH ORDER

Tote Bag

Woman holding two collagen sachets against a natural background

SIXTH ORDER

Selection of Sachets

TWELFTH ORDER

Journal

Start subscribing

Davina McCall putting handwritten card into Brave Clarity customer order, smiling at the camera

Behind the scenes at Ancient + Brave

Davina McCall meets the people, processes and principles that shape our brand.

Watch now

We are a B Corp

Born for purpose, not for profit, we hold ourselves accountable to the highest ethical standards.

Find out more

We are members of 1% for the Planet

We do business differently and put people and the planet at the heart of everything we do.

Find out more

Our Story

Rooted in ancient wisdom and backed by science, our simple daily rituals are reshaping modern wellness.

Read our story

Brave Innovation

True wellness isn’t built on trends or empty promises. That’s why we invest in leading scientific research, partnering with expert scientists and healthcare professionals.

Learn more

Real Results. Real People

We believe real innovation happens when rigorous research meets real life. That’s why we combine independently conducted clinical trials, real-world consumer studies, and our citizen science community to understand how our products perform in both the lab and everyday life.

100

Felt their skin was more hydrated