True Collagen is the only collagen I like, its convenient, tasteless and it works.

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Bestsellers

  • True Collagen

    3402 Ratings (4.8 / 5)
    100% bovine hydrolysed collagen peptides
    From: £25.60 View Product
  • Wild Collagen

    614 Ratings (4.8 / 5)
    100% marine hydrolysed collagen peptides
    From: £27.20 View Product
  • True Creatine+

    189 Ratings (4.8 / 5)
    Expertly formulated blend designed to ignite your inner potential.
    From: £22.40 View Product
  • True Biome

    19 Ratings (4.7 / 5)
    Next generation triple action gut care
    From: £28.80 View Product
  • Cacao + Collagen

    396 Ratings (4.8 / 5)
    Cacao blend with True Collagen
    From: £22.40 View Product
  • True Hydration

    261 Ratings (4.9 / 5)
    Inspired by the natural electrolytes found in coconut water
    From: £25.60 View Product
  • Noble Collagen

    54 Ratings (4.7 / 5)
    This innovative capsule utilises the power of clinically proven Type II Collagen
    From: £31.20 View Product
  • True Magnesium+

    78 Ratings (4.8 / 5)
    Replenish, relax and recharge with True Magnesium+
    From: £19.20 View Product

    Introducing our first ever TV ad

    In collaboration with Channel 4 and B Corp we honour the bravery of women through history.

    Subscribe to your ritual

    Build your wellness ritual with our flexible subscription. Choose your favourite Ancient + Brave blends, enjoy free gifted accessories, and stay consistent on your path to holistic health.

    Begin with confidence

    Take our quick quiz to discover products aligned with your health goals and daily lifestyle.

    Shop by health goal

    Nourish from within

    Power your body and mind with True Creatine+. A blend of Creatine, Taurine, Magnesium, and Vitamin D to boost energy, strength, focus, and recovery.

    Brave Innovation

    We believe science is more than data, it’s a dialogue between ancient wisdom and cutting-edge science. True wellness isn’t built on trends or empty promises. That’s why we invest in leading scientific research, partnering with expert scientists and healthcare professionals.

    Real Results. Real People

    We believe real innovation happens when rigorous research meets real life. That’s why we combine independently conducted clinical trials, real-world consumer studies, and our citizen science community to understand how our products perform in both the lab and everyday life.

    100

    Felt their skin was more hydrated

    81

    Felt more energized throughout the day

    97

    Felt a reduction in joint discomfort

    93

    Noticed increase in muscle stength

    Ancient + Brave ritual scoop pouring some true collagen powder

    Reasons to buy

    • Whole Body Benefits

    • Finest Ingredients

    • Free Shipping Available

    • Sustainably Sourced

    • 30 Day Confidence Guarantee i

    Testimonials

    • Davina McCall
      Broadcaster and Author

      I'm a huge advocate of midlife being a brilliant, and joyous journey, with the right support.

    • Fearne Cotton
      Broadcaster and Author

      Each of their products is designed with so much care from testing through to sourcing.

    • Dame Kelly Holmes
      Double Olympic Champion

      I take Noble Collagen to support my joints and help me feel like me again.

    • Rosemary Ferguson
      Nutritionist + Journalist

      I love Ancient + Brave. I love the taste - I love the ritual - I LOVE the obvious care and thought that has gone into the powder. The ingredients are great and well thought through. I am a big fan - they have done an amazing job with the vegan collagyn range too - well done Ancient + Brave!

    • Sophie Morgan
      TV Presenter

      As a wheelchair user I am more prone to osteoporosis so collagen is vital. I make a daily habit of a spoonful of Ancient + Brave, odourless and tasteless, True collagen - this also helps my skin and hair.

    • Richie Norton
      Strength Temple

      I love all the collagen products, True MCT and Cacao, that’s my morning ritual right there. You guys got me hooked!

    • Lizzie King
      LizzieLoves, Author + Chef

      Ancient + Brave are meticulous sorcerers of ingredients, and if you care what you’re putting in your drinks to optimise your busy days they’re my favourites.

    • Rebecca O’Bryne
      Haute So Fabulous, Fashion + Lifestyle Influencer

      I've been using True Collagen religiously for close to a year + it's absolutely a non-negotiable part of my daily practice now. Feeling + looking my best happens from the inside out + Ancient + Brave is that for me.

    • Susannah Constantine
      Journalist + TV Presenter

      It has changed my life. The thing I have noticed most since using Ancient and Brave, is the improvement in skin quality. It is far less dry and crepey. Then there are my energy and concentration levels which have been boosted by the True MCT oil.

    We are a B Corp

    Becoming a certified B Corp was a fundamental part of our process to measure our overall environmental impact. 

    We are holding ourselves accountable to the highest standards of third-party verified performance representing our commitment to balance profit and purpose. So you know that you are investing in a truly sustainable product and brand you can trust.

    We are members of 1% for the Planet

    As members of 1% for the Planet we are committed to giving back. We have doubled our pledge so 2% of all sales will go towards helping environmental partners. We can work together towards a better future for our planet.

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