{"title":"Curated Bundles","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCreated to support your daily rituals. Whether you’re beginning your journey or deepening your routine - each kit is a curated step towards holistic health.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"the-beginners-kit","title":"The Beginner's Kit","description":"\u003cp dir=\"ltr\"\u003eWe know starting your wellness journey can feel overwhelming, so we’ve made it simple. This ritual, designed with our bestsellers and cult favourites, helps you feel nourished and energised for the day ahead.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/ancientandbrave.earth\/products\/true-collagen-powder\"\u003eTrue Collagen\u003c\/a\u003e delivers peptides which support for skin hydration, strong hair and nails, and joint health - working quietly to strengthen and replenish from within\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/ancientandbrave.earth\/products\/true-mct-oil\"\u003eTrue MCT Oil\u003c\/a\u003e provides medium chain triglycerides for clean, sustainable energy, enhancing focus and satiety. Blend into coffee or smoothies or drizzle on meals.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eOur \u003ca href=\"https:\/\/ancientandbrave.earth\/products\/ritual-scoop\"\u003eRitual Scoop\u003c\/a\u003e adds ease and opulence to your routine, turning the simple act of self-care into something truly special. Your journey to feeling your best starts now.\u003c\/p\u003e","brand":"Ancient + Brave","offers":[{"title":"Default Title","offer_id":54062050148737,"sku":null,"price":58.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2236\/1665\/files\/A_B-UK-The-Beginners-Kit-TRUE.png?v=1778844970"},{"product_id":"collagen-expert-kit","title":"Collagen Expert Kit","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eSave up to 20% plus free Ritual Scoop\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour joints are the unsung heroes of a brave and active life. From the simplest steps to life’s greatest adventures, supple joints give you the freedom to move, explore, and embrace every moment to the full. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003ca href=\"https:\/\/ancientandbrave.earth\/products\/true-collagen-powder\"\u003eTrue Collagen\u003c\/a\u003e and \u003ca href=\"https:\/\/ancientandbrave.earth\/products\/noble-collagen\"\u003eNoble Collagen\u003c\/a\u003e work in synergy to nurture, protect, and strengthen. Type I collagen fortifies and restores, while Type II collagen supports mobility and joint integrity, helping every move - big or small - feel easier.   \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur signature Ritual Scoop brings a touch of opulence and effortless precision, making daily collagen a seamless act of self-care.  \u003c\/span\u003e\u003c\/p\u003e","brand":"Ancient + Brave","offers":[{"title":"Default Title","offer_id":54062164869505,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2236\/1665\/files\/A_B-UK-Collagen-Expert-Kit-TRUE.png?v=1778844888"},{"product_id":"the-morning-wake-up-kit","title":"The Morning Wake-up Kit","description":"\u003cp dir=\"ltr\"\u003eThe way you start your morning shapes the rhythm of your entire day. This invigorating ritual is designed to hydrate, nourish, and energise - awakening both body and mind for whatever lies ahead.  \u003c\/p\u003e\n\u003cp\u003eTrue Hydration replenishes vital electrolytes, reviving and restoring from the inside out.  \u003c\/p\u003e\n\u003cp\u003eTrue Collagen provides peptides to strengthen and support  skin, joints, and connective tissue - a quiet force working beneath the surface.  \u003c\/p\u003e\n\u003cp\u003eTrue Creatine+ delivers nutrients to power movement and mental clarity, fueling endurance, strength, and resilience.  \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eEmbrace your morning with intention and let this trio power you through your day. \u003c\/p\u003e","brand":"Ancient + Brave","offers":[{"title":"Default Title","offer_id":54062170603905,"sku":null,"price":74.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2236\/1665\/files\/TheMorningWake-upKit.jpg?v=1740136782"},{"product_id":"the-evening-wind-down-kit","title":"The Evening Wind Down Kit","description":"\u003cp dir=\"ltr\"\u003eIn a world that keeps us constantly wired, true rest requires more than just time - it needs the right support. Without it, switching off and achieving deep, restorative sleep can feel out of reach. \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/ancientandbrave.earth\/products\/true-magnesium\"\u003eTrue Magnesium+\u003c\/a\u003e helps to nurture the nervous system and eases muscle tension.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/ancientandbrave.earth\/products\/cacao-collagen\"\u003eCacao + Collagen\u003c\/a\u003e offers a nourishing, grounding chocolatey brew, the perfect mindful moment to end your day.  \u003c\/p\u003e\n\u003cp\u003eDelicious hot or cold, \u003ca href=\"https:\/\/ancientandbrave.earth\/products\/true-nightcap\"\u003eTrue Nightcap\u003c\/a\u003e delivers a powerful blend of nutrients to support overnight replenishment.  \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTogether, this soothing ritual helps you to let go, unwind, and embrace a night of true rest.\u003c\/p\u003e","brand":"Ancient + Brave","offers":[{"title":"Default Title","offer_id":54062175551873,"sku":null,"price":64.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2236\/1665\/files\/A_B-UK-The-Evening-Winddown-Kit.png?v=1778845038"},{"product_id":"rejuvenation-kit","title":"Rejuvenation Kit","description":"\u003cp dir=\"ltr\"\u003eThe modern world often leaves us feeling frazzled and out of sync, making it easy to get lost in the chaos. This ritual isn’t just about nourishing your body - it's a moment to return to centre and remind yourself that self-care is a necessity. \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/ancientandbrave.earth\/products\/true-magnesium\"\u003eTrue Magnesium+\u003c\/a\u003e soothes and restores your nervous system, helping you unwind from the day’s demands.  \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/ancientandbrave.earth\/products\/true-ashwagandha\"\u003eTrue Ashwagandha+\u003c\/a\u003e, your ancient ally, supports stress resilience and helps to bring your mind back to a place of peace.  \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/ancientandbrave.earth\/products\/true-omegas\"\u003eTrue Omegas+\u003c\/a\u003e nourish deeply, with essential fatty acids to promote mental clarity and emotional balance.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLet go of the hustle, replenish your spirit, and step into your day with calm and clarity.\u003c\/p\u003e","brand":"Ancient + Brave","offers":[{"title":"Default Title","offer_id":54062177517953,"sku":null,"price":64.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2236\/1665\/files\/RejuvenationKit.jpg?v=1740137191"},{"product_id":"ultimate-workout-kit","title":"Ultimate Workout Kit","description":"\u003cp dir=\"ltr\"\u003eFor centuries, movement was a way of life. But in our modern world, long hours of stillness have replaced the natural rhythm of motion. To live bravely, we must reclaim movement, not just as an obligation, but as a lifelong pursuit of vitality.  \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTo truly enjoy an active life - and sustain it - it is vital that we fuel our bodies with the right support.   \u003c\/p\u003e\n\u003cp\u003eTrue Creatine+’s innovative ingredients help to power strength, endurance, and muscle recovery, helping you push further and recover faster.  \u003c\/p\u003e\n\u003cp\u003eTrue MCT delivers medium chain triglycerides for sustainable energy to help to push you through your workout. \u003c\/p\u003e\n\u003cp\u003eTrue Collagen delivers peptides which work beneath the surface to support joints, muscles, and connective tissue so you can keep moving with more ease.  \u003c\/p\u003e\n\u003cp\u003eTrue Hydration replenishes essential electrolytes, restoring balance and keeping you at your best.  \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eReclaim the joy of movement.\u003c\/p\u003e","brand":"Ancient + Brave","offers":[{"title":"Default Title","offer_id":54062180172161,"sku":null,"price":97.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2236\/1665\/files\/A_B-UK-The-Ultimate-Workout-Kit-TRUE.png?v=1778845155"},{"product_id":"beauty-kit","title":"Beauty Kit","description":"\u003cp dir=\"ltr\"\u003eTrue beauty isn’t just skin deep - it’s a reflection of our inner world. When we nourish ourselves from within, it shows in the way we look, feel, and move through the world. \u003c\/p\u003e\n\u003cp\u003eTrue Collagen delivers \u003ca href=\"https:\/\/ancientandbrave.earth\/collections\/collagen-products\"\u003ecollagen peptides\u003c\/a\u003e which help to replenish and strengthen, supporting skin elasticity, hair growth, and nail resilience.  \u003cbr\u003e\u003cbr\u003eTrue Hydration restores vital electrolytes, keeping skin plump and deeply hydrated.  \u003cbr\u003e\u003cbr\u003eTrue Omegas+ deliver essential fatty acids for cellular nourishment and a luminous glow.\u003cbr\u003e\u003cbr\u003eElevate your beauty ritual with deep, lasting nourishment - because true radiance starts from within.\u003c\/p\u003e","brand":"Ancient + Brave","offers":[{"title":"Default Title","offer_id":54062196457857,"sku":null,"price":77.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2236\/1665\/files\/A_B-UK-Beauty-Kit-TRUE.png?v=1778844673"},{"product_id":"the-foundation-kit","title":"The Foundation Kit","description":"\u003cp dir=\"ltr\"\u003eIn today’s world, it’s easy to fall short on the essential nutrients our bodies need to thrive. Modern farming practices, stress, poor diets, and age-related changes all contribute to nutrient gaps that can impact our well-being. That’s where the Foundations Kit comes in, designed to provide the core supplements your body craves.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb data-stringify-type=\"bold\"\u003eA Solid Foundation\u003c\/b\u003e\u003cbr\u003eTrue Collagen - As \u003ca href=\"https:\/\/ancientandbrave.earth\/collections\/collagen-products\"\u003ecollagen\u003c\/a\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003elevels naturally decline as we age. Supplementing with high-quality hydrolysed peptides supports movement, vitality, and radiance from within.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb data-stringify-type=\"bold\"\u003eTargeted Support\u003c\/b\u003e\u003cbr\u003eTrue Omegas+ - With many not consuming enough omega-rich foods, True Omegas+ helps bridge the gap, providing essential fatty acids that nourish the brain, heart, skin, and joints.\u003c\/p\u003e\n\u003cp\u003eTrue Magnesium+ - Modern factors like food processing, farming practices, and stress can contribute to magnesium deficiency. True Magnesium+ helps restore your magnesium levels, supporting relaxation, mood balance, and better sleep.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThese foundational products are your daily ritual for whole-body health. From here, build on your routine with targeted products to meet your unique goals.\u003c\/p\u003e","brand":"Ancient + Brave","offers":[{"title":"Default Title","offer_id":54062208909697,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2236\/1665\/files\/A_B-UK-The-Foundation-Kit-TRUE.png?v=1778845100"},{"product_id":"davinas-ritual","title":"Davina's Ritual","description":"\u003ch4 dir=\"ltr\"\u003e\u003cspan\u003eDavina McCall’s Ritual\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSave up to 20% plus free Ritual Scoop\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKnown for her unstoppable energy and passion for feeling \u003c\/span\u003e\u003cspan\u003eher \u003c\/span\u003e\u003cspan\u003ebest, Davina brings warmth and intention to all parts of her health journey. Her daily ritual includes two of her go-to Ancient + Brave favourites  - \u003cstrong\u003eTrue Collagen\u003c\/strong\u003e \u0026amp; \u003cstrong\u003eTrue Creatine+\u003c\/strong\u003e, a holistic approach which supports her commitment to living life well. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eTrue Collagen\u003c\/strong\u003e provides hydrolysed peptides to strengthen and support skin, joints, and connective tissue - a quiet yet powerful foundation working beneath the surface.  \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eTrue Creatine+\u003c\/strong\u003e delivers key nutrients to support muscle function, mental focus and energy metabolism - Ideal for those looking to maintain strength, clarity and resilience through life’s demands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA simple, and effective way to support your overall wellbeing trusted by Davina. \u003c\/span\u003e\u003c\/p\u003e","brand":"Ancient + Brave","offers":[{"title":"Default Title","offer_id":54401261994369,"sku":null,"price":51.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2236\/1665\/files\/DAVINABUNDLE.png?v=1777633848"},{"product_id":"the-gut-health-kit","title":"The Gut Health Kit","description":"\u003cp\u003eImagine your gut as a wild, thriving garden - diverse, dynamic, and alive. Without care, imbalance can take root, affecting the whole body.\u003c\/p\u003e\n\u003cp\u003eTrue Biome offers a simple, science-backed daily ritual to feed beneficial microbes, strengthen the gut lining, and support immune balance.\u003c\/p\u003e\n\u003cp\u003eTrue Collagen provides building blocks to repair and fortify your digestive system, laying the foundation for whole-body health.\u003c\/p\u003e\n\u003cp\u003eTrue Omegas+ delivers essential fatty acids to support the gut lining and balanced immune function, helping maintain harmony within your inner ecosystem.\u003c\/p\u003e\n\u003cp\u003eTogether, this daily ritual helps feed, protect, and restore the gut - letting the benefits flow through every part of you.\u003c\/p\u003e","brand":"Ancient + Brave","offers":[{"title":"Default Title","offer_id":54671204942209,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2236\/1665\/files\/biomebundle_1.jpg?v=1756490875"},{"product_id":"inner-strength-ritual","title":"Inner Strength Ritual","description":"\u003cp\u003eIn a world that asks so much of us, resilience has never been more important. Daily demands, shifting seasons, and constant stress can leave us feeling depleted. The good news? True inner strength can be built - but it starts from within.\u003c\/p\u003e\n\u003cp\u003eThis nurturing ritual is designed to support your natural defences, crafted to keep you well and ready for whatever comes your way.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTrue Biome\u003c\/strong\u003e supports the gut, where a large part of the immune system lives. 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